impetuous apparel

Impetuous Apparel is a clothing brand that was created to encourage people to be impetuous… and comfortable. The creator and owner of the brand wanted the logo to be a dynamic play between a cityscape and a mountainscape. The name of the brand was inspired by the experiences that come from being impetuous and how those decisions can bring you anywhere, whether it’s the city or the wilderness.

As well as creating the logo, I designed other branding materials such as stickers, social media banners/ icons and business cards.

Programs: Illustrator, InDesign and Photoshop